ELLIOTT BITTON｜FALSEGO｜

BRAND DESIGNER & ART DIRECTOR ｜


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Edition 1 / WORK
FDJ - LA FRANÇAISE DES JEUX
  1. TOUR DE FRANCE
  2. OLYMPIC GAMES
  3. REBRANDING
  4. VITROPHANIES
  5. EURODREAMS
  6. WINNERS
  7. DIGITAL CONTENT
  8. 30 YEARS FONDATION FDJ


Edition 2 / FREELANCE
DESIGNS - 2022-2026++
  1. PARIONS SPORT
  2. MUSIC WORKS
  3. ESPACE SANTÉ DES AUREATS
  4. TERMINAL 0
  5. SUNFLOWER VOL.1
  6. CSURVIVORS
  7. MISCELLANEOUS
  8. LOGO RANDOMIZER
  9. AI EXPLORATION

    WHO’S ELLIOTT ? — WHO’S FALSEGO ?
    Info

    Branding, Design, Storytelling. It's all about crafting identities that resonate.
    From rethinking FDJ’s visual universe to shaping campaigns and art directions that leave a mark, my work blends strategy, culture and impact.

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    6. WINNERS





                November 2024++Winners Exist – Turning skepticism into proof.
    In a world where “FDJ is fake” and “no one really wins” echo across social media, the challenge was clear: shift the narrative, make winning feel real, and re-engage Gen Z—a declining audience for lottery games.
           This campaign marked one of my first attempts at FDJ to blend AI-generated visuals with real-world narratives, crafting a new form of hybrid content tailored to Gen Z.
           A real-world display & social media campaign was crafted, leveraging hyper-relevant social media trends to speak the language of a generation that questions everything. From viral formats to cultural codes, every activation was designed to break the fourth wall and bring the winners' reality into the public space.






    Taking the conversation offline and into the real world, this campaign flips skepticism into proof. By hijacking regional identity and cultural pride, it makes winning feel tangible, relevant, and hyper-local. Each city owns its success story, breaking clichés and reconnecting Gen Z with the thrill of possibility.