ELLIOTT BITTON｜FALSEGO｜

BRAND DESIGNER & ART DIRECTOR ｜


HOME

Edition 1 / WORK
FDJ - LA FRANÇAISE DES JEUX
  1. TOUR DE FRANCE
  2. OLYMPIC GAMES
  3. REBRANDING
  4. VITROPHANIES
  5. EURODREAMS
  6. WINNERS
  7. DIGITAL CONTENT
  8. 30 YEARS FONDATION FDJ


Edition 2 / FREELANCE
DESIGNS - 2022-2026++
  1. PARIONS SPORT
  2. MUSIC WORKS
  3. ESPACE SANTÉ DES AUREATS
  4. TERMINAL 0
  5. SUNFLOWER VOL.1
  6. CSURVIVORS
  7. MISCELLANEOUS
  8. LOGO RANDOMIZER
  9. AI EXPLORATION

    WHO’S ELLIOTT ? — WHO’S FALSEGO ?
    Info

    Branding, Design, Storytelling. It's all about crafting identities that resonate.
    From rethinking FDJ’s visual universe to shaping campaigns and art directions that leave a mark, my work blends strategy, culture and impact.

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    5. SUNFLOWER VOL.1




            February 2025++
     Sunflower Vol.1 is a visual and sound exploration built as the second chapter of Hashcase’s narrative.
    A fake paradise inspired by the movie “The Beach” by Danny Boyle, designed through image-making, branding and generative AI — where everything feels real but nothing truly exists.
            The project merges art direction, CGI, and AI-driven storytelling to question perception, nostalgia, and the beauty of simulation.
            The rollout was treated like a guided journey: a photo shoot turned into a travelogue, a video clip staged with handcrafted props, a fanzine filled with AI-generated snapshots of a place that doesn’t exist and a photoshoot in places and a candid photo shoot in locations that feel like they were invented. Everything was designed to feel like evidence — fragments collected from a dream.





    A fake paradise, whispered by a fake voice.
    Everything in this video was generated using AI — from the surreal landscapes to the hypnotic ASMR narration. Inspired by early 2000s travel ads, the film sells you a dream that slowly dissolves into discomfort.