ELLIOTT BITTON｜FALSEGO｜

BRAND DESIGNER & ART DIRECTOR ｜


HOME

Edition 1 / WORK
FDJ - LA FRANÇAISE DES JEUX
  1. TOUR DE FRANCE
  2. OLYMPIC GAMES
  3. REBRANDING
  4. VITROPHANIES
  5. EURODREAMS
  6. WINNERS
  7. DIGITAL CONTENT
  8. 30 YEARS FONDATION FDJ


Edition 2 / FREELANCE
DESIGNS - 2022-2026++
  1. PARIONS SPORT
  2. MUSIC WORKS
  3. ESPACE SANTÉ DES AUREATS
  4. TERMINAL 0
  5. SUNFLOWER VOL.1
  6. CSURVIVORS
  7. MISCELLANEOUS
  8. LOGO RANDOMIZER
  9. AI EXPLORATION

    WHO’S ELLIOTT ? — WHO’S FALSEGO ?
    Info

    Branding, Design, Storytelling. It's all about crafting identities that resonate.
    From rethinking FDJ’s visual universe to shaping campaigns and art directions that leave a mark, my work blends strategy, culture and impact.

    Read more →

    2. OLYMPIC GAMES





                Summer ++2024As an official partner of the Paris 2024 Olympic Games, FDJ’s presence needed to be as impactful as the competition itself. My role was to shape and execute a 360° visual strategy, spanning vitrophanies, event activations, large-scale posters, branded goodies, and immersive experiences. From concept to execution, every design was crafted to blend FDJ’s heritage with the energy of the Games, ensuring a seamless and engaging brand presence throughout the event.




    THE HIGHLIGHT OF THIS ACTIVATION ?

    A bold, award-winning campaign on rules in sports created by Romance, drawing a striking parallel between the rules in sports and the rules we impose on ourselves to prevent excessive gambling—because knowing the rules makes you stronger.

    Fe aturing FDJ’s Olympic and Paralympic athletes—Ysaora Thibus (fencing), Romane Dicko (judo), and Alexandra Saint-Pierre (para table tennis)—the campaign visually and narratively reinforced the idea that discipline, self-control, and limits are what enable true performance.


    The campaign’s impact was undeniable, earning the Cas d’Or award for Best Sports Marketing Campaign, a testament to its originality and relevance.

    Don’t mind my tired face

    Beyond static visuals, this project was about creating an immersive, emotional connection between FDJ, the Games, and the public. Whether through dynamic activations, collectible memorabilia, or large-format designs in key Olympic zones, every element contributed to a cohesive and memorable presence.

    More than just a partner, FDJ became a storyteller of the Olympic journey.