ELLIOTT BITTON｜FALSEGO｜
BRAND DESIGNER & ART DIRECTOR ｜
WHO’S ELLIOTT ?
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WHO’S FALSEGO ?
"I want to make beautiful things, even if nobody cares. Functionality and aesthetics should never be mutually exclusive.
If design can evoke an emotional response, it has already succeeded in connecting with its audience."
- SAUL BASS
AWARD-WINNING BRAND DESIGNER & CREATIVE BASED IN PARIS, FRANCE.
SPECIALIZED IN BRAND DEVELOPMENT, VISUAL IDENTITIES, ART DIRECTION, MULTICHANNEL CAMPAIGNS, AND DIGITAL DESIGN.
I LED THE COMPLETE REBRANDING OF THE FDJ GROUP
(+30M CLIENTS) BECOMING FDJ UNITED, THE BIGGEST EUROPEAN LOTTERY COMPANY, BY COORDINATING ASSET MANAGEMENT, GUIDELINE IMPLEMENTATION, AND THE REDEPLOYMENT OF VISUAL SYSTEMS ACROSS PRINT, DIGITAL, AND EXPERIENTIAL PLATFORMS.
MY WORK INCLUDES NATIONAL CAMPAIGNS FOR ICONIC EVENTS LIKE THE TOUR DE FRANCE AND THE OLYMPIC GAMES, FOCUSING ON IMPACTFUL STORYTELLING AND AUDIENCE ENGAGEMENT.
CAS D'OR AWARD RECIPIENT FOR BEST ADVERTISING CAMPAIGN, I MERGE MULTICULTURAL AESTHETICS WITH POP CULTURE REFERENCES TO CREATE PURPOSE-DRIVEN VISUAL EXPERIENCES.
I BELIEVE IN SINGULARITY, STRATEGIC THINKING, AND DESIGNS THAT CONNECT.
CURRENTLY SEEKING TO BRING MY CREATIVITY AND HANDS-ON APPROACH TO GLOBAL PROJECTS AND INNOVATIVE BRANDS.
DOWNLOAD MY RESUME
PROJECT INQUIRIES.
INFORMATION
⮑ MOBILE (+33)0665465020
⮑ INSTAGRAM @FALSEGO.PNG
⮑ FALSEGO.PNG@GMAIL.COM
PARIS, FRANCE
48°51'44.7"N 2°21'19.8"E
CODE BY ANTOINE SIERZPUTOWSKI
PORTRAIT BY RAPHAEL CHENE
I draw inspiration from everything around me, but these are the references that shaped my vision and fueled my curiosity.A blend of timeless influences and disruptive ideas—each one a spark that pushed me to see, think, and create differently.
THE CREATIVE ACT : A WAY OF BEING - RICK RUBIN
“All that matters is that you are making something you love, to the best of your ability, here and now."
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THE BRAND GAP - MARTY NEUMEIER
"A brand is not a logo. A brand is not a corporate identity system. It's a person's gut feeling about a product, service, or company."
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BE STUPID - ANOMALY NEW YORK
"Smart had one good idea, and that idea was stupid. You can't outsmart stupid. So don't even try. Remember only stupid can be truly brilliant. So, BE STUPID."
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DISCOVERY - DAFT PUNK
“It’s a blueprint for sonic and visual branding. Futuristic aesthetics, anime influences, and iconic anonymity turned their helmets into cultural symbols, making the album a timeless fusion of music and storytelling.“
THE VIGNELLI CANON - MASSIMO VIGNELLI
“If you can design one thing, you can design everything.”
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FOUNTAIN - MARCEL DUCHAMP
“I remember reading once that Marcel Duchamp’s biggest impact on art was that he was the first “artist as merchant” —an artist who moves things from one place to another as opposed to creating something “original.”
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FREE GAME - VIRGIL ABLOH
"Fashion wasn’t made for outsiders. Free Game flips that logic—less gatekeeping, more passing the ball. Inspired by Virgil Abloh’s vision it’s about turning closed doors into open play."
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LA DISTICTION - PIERRE BOURDIEU
“This book shows how taste is socially constructed, with branding and design acting as status markers that shape identity and consumer behavior.”
OGILVY ON ADVERTISING - DAVID OGILVY
“I hate rules”
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HELVETICA (DOCUMENTARY FILM) - GARY HUSTWIT
“The real achievement of the film is the way it sharpens your eye in general and makes connections between form and content, and between art and life.”
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THE GRAND BUDAPEST HOTEL - WES ANDERSON
“An epic & adventurous movie where aesthetics transcends the story itself. Wes Anderson taught me to bring attention to details“
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SUBWAY DRAWINGS - KEITH HARING
These drawings embodies raw, spontaneous energy, turning urban spaces into open-air galleries. Their bold, minimal lines and universal symbols redefine public art, blending accessibility, activism, and branding-like visual impact.“
