ELLIOTT BITTON｜FALSEGO｜

BRAND DESIGNER & ART DIRECTOR ｜


HOME

Edition 1 / WORK
FDJ - LA FRANÇAISE DES JEUX
  1. TOUR DE FRANCE
  2. OLYMPIC GAMES
  3. REBRANDING
  4. VITROPHANIES
  5. EURODREAMS
  6. WINNERS
  7. DIGITAL CONTENT
  8. 30 YEARS FONDATION FDJ


Edition 2 / FREELANCE
DESIGNS - 2022-2026++
  1. PARIONS SPORT
  2. MUSIC WORKS
  3. ESPACE SANTÉ DES AUREATS
  4. TERMINAL 0
  5. SUNFLOWER VOL.1
  6. CSURVIVORS
  7. MISCELLANEOUS
  8. LOGO RANDOMIZER
  9. AI EXPLORATION

    WHO’S ELLIOTT ? — WHO’S FALSEGO ?
    Info

    Branding, Design, Storytelling. It's all about crafting identities that resonate.
    From rethinking FDJ’s visual universe to shaping campaigns and art directions that leave a mark, my work blends strategy, culture and impact.

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    3. REBRANDING






                March 2025++Rebranding a historic institution isn’t just about a new logo—it’s about redefining its narrative, cohesion, and future vision. With FDJ evolving into FDJ UNITED, the challenge was to craft an identity that unifies all subsidiaries under one banner while preserving the brand’s legacy.
                This transformation required a complete overhaul of assets, the coordination of design systems, and the seamless adaptation of visual components across print, digital, and environmental touchpoints. Ensuring a smooth transition between the agency’s work and its integration into the group’s ecosystem was essential to maintaining both creative consistency and strategic impact.