ELLIOTT BITTON｜FALSEGO｜

BRAND DESIGNER & ART DIRECTOR ｜


HOME

Edition 1 / WORK
FDJ - LA FRANÇAISE DES JEUX
  1. TOUR DE FRANCE
  2. OLYMPIC GAMES
  3. REBRANDING
  4. VITROPHANIES
  5. EURODREAMS
  6. WINNERS
  7. DIGITAL CONTENT
  8. 30 YEARS FONDATION FDJ


Edition 2 / FREELANCE
DESIGNS - 2022-2026++
  1. PARIONS SPORT
  2. MUSIC WORKS
  3. ESPACE SANTÉ DES AUREATS
  4. TERMINAL 0
  5. SUNFLOWER VOL.1
  6. CSURVIVORS
  7. MISCELLANEOUS
  8. LOGO RANDOMIZER
  9. AI EXPLORATION

    WHO’S ELLIOTT ? — WHO’S FALSEGO ?
    Info

    Branding, Design, Storytelling. It's all about crafting identities that resonate.
    From rethinking FDJ’s visual universe to shaping campaigns and art directions that leave a mark, my work blends strategy, culture and impact.

    Read more →

    1. TOUR DE FRANCE





                From 2024_2025++More than a sponsorship, the Tour de France becomes a living stage where FDJ’s identity moves through crowds, objects, and rituals.
    As a partner with its own pro cycling team Groupama-FDJ, our presence goes beyond visibility. It’s about creating moments people take home with them.
        In 2025, the mission was simple: stop producing disposable goodies and design something people would actually keep. The result was the FDJ bucket hat — 80,000 unique pieces cut from a single large-scale graphic canvas, each one slightly different, wider, bolder, built for the July sun.



    What started as a caravan accessory quickly turned into a cultural object. Media coverage, organic buzz, resale spikes, and millions of spectators reached — proof that sometimes, doing less but better reshapes perception more than any campaign.

    Not just branding.
    A moving identity, carried by the crowd itself.


    “The Hat” — 2025 Goodies“The Cycling Cap” — 2024 Goodies
    1 DESIGN — 80000 differents Hats

    PRESS :